Blogposts

Marketing professionals love to show off strong post-click results because it means they are successfully turning advertising into sales. They have lured consumers into their carefully designed landing pages with persuasive, well-placed messaging that generates clicks. Then, that landing page offers just the right combination of information and encouragement to move customers to the finish line.

Multi-channel campaigns use a number of mixed media distribution and promotional channels. Read all about why multi-channel is important for any growing business.

While most of us dream of numbers that climb off the charts as soon as we launch a campaign, the truth is, marketing – and everything that goes with it – is a long game. Today we’re going to talk about how digital marketing is a marathon, not a sprint, and how the testing and iteration phases of digital marketing are crucial phases of your next campaign.

There have been enormous changes in the world of marketing since social media took over the internet. A full 84 percent of US adults aged 18 to 29 use social media regularly, and for adults aged 30 to 49, 81 percent using social media regularly.